In a world dominated by machine-made décor and mass-produced accessories, one artist chose a very different path. With a single thread, limitless creativity, and immense resilience, Pinky Kashyap began shaping a story that is now inspiring thousands across the country. Today, ATinyTwisted stands as one of India’s most admired macramé brands — a celebration of craft, courage, and the power of handmade art.
To explore the brand and its creations, visit: https://www.atinytwisted.com
ATinyTwisted has grown into a strong women-led enterprise, transforming the lives of artisans, empowering over 700 students, and delivering customised installations for designers, hotels, boutique spaces, and homes across India. The brand has proudly crossed the ₹1 crore milestone — a testament to the passion and perseverance behind every piece.
A Creative Mind Who Chose Heart Over Corporate Comfort
After completing her BFA from Kurukshetra University, Pinky entered the corporate world as a UX Designer at SAP — a stable and prestigious job that many would hold on to. Yet, despite professional success, she felt a quiet longing. Her heart kept returning to handmade art, something that offered the peace she couldn’t find elsewhere.
“Handmade art gives me inner peace,” she often says — a truth that guided her to take one of the boldest decisions of her life. Leaving her corporate job meant stepping into uncertainty, inconsistent income, and unfamiliar challenges. But it also meant stepping into purpose.
The Small Spark That Grew Into a Creative Movement
Pinky began by creating small macramé pieces at home, experimenting with knots, colours, textures, and patterns. She documented her progress online — simple posts, honest reels, and the raw journey of a creator learning and evolving.
Gradually, her work caught the attention of interior designers and boutique hotels. What began as a hobby took on a life of its own, growing into a brand people began to recognize for its authenticity and elegant craft.
But the early days were far from easy. Building a brand from the ground up meant long hours, slow sales, constant learning, and emotional pressure. It took nearly a year before ATinyTwisted found its rhythm.
The Moment That Changed Everything
Every journey has a turning point. For ATinyTwisted, it came when actress Kishwer Merchant, who has 1.7 million followers, placed an order for a custom macramé tent. Impressed by Pinky’s craftsmanship, she shared the piece on her platform — a gesture that dramatically expanded the brand’s reach.
Almost overnight, orders increased, creators noticed, and designers started reaching out. ATinyTwisted was no longer seen as a small handmade brand — it became a name associated with premium, luxury macramé décor.
A Brand with Purpose, Heart, and Impact
What makes ATinyTwisted truly special is its deeper mission. Pinky trains and employs women who often begin with no artistic background. Through her guidance, they gain confidence, dignity, and professional skill — transforming their lives as much as the décor they create.
The brand also empowers creators nationwide by offering macramé supplies, ensuring aspiring artists have access to quality materials and a supportive ecosystem. ATinyTwisted isn’t just creating art — it’s creating opportunities.
Craft That Elevates Every Space
From elegant wall hangings and textured macramé chandeliers to large-scale installations for hotels and designer homes, ATinyTwisted’s work spans a wide aesthetic range. Each creation carries Pinky’s signature vision — a blend of simplicity, softness, and soulful charm.
Interior designers, art collectors, and hospitality brands consistently praise the brand for its meticulous detail, premium materials, and ability to bring warmth and personality into a space.
A Vision That Continues to Grow
Pinky’s dream remains clear and powerful:
“To make ATinyTwisted India’s No. 1 macramé brand and help thousands of women discover their creative potential.”
Given how far the brand has come — from a single thread to a nationwide movement — it’s evident that this dream is already well underway.
With every design she creates and every artisan she uplifts, Pinky is shaping more than décor. She is shaping a new era of handmade luxury in India.
If you believe in meaningful décor, handcrafted artistry, and supporting women-led creativity, explore ATinyTwisted’s world of macramé:
Discover pieces made with heart.
Support a movement built on resilience.
Bring home art that tells a story.
