In India’s rapidly evolving influencer marketing ecosystem, few agencies have managed to balance scale with authenticity as effectively as GroomYourGram. Founded five years ago and headquartered in Lokhandwala, Andheri West, this Mumbai-based agency has been profitable since Day One—something almost unheard of in the creative services industry. Today, with a strong team of 32 professionals, a community of over 400,000 influencers, and 10,000+ monthly activations, GroomYourGram has redefined what it means to deliver impact at scale.
The agency’s footprint spans across industries—beauty and skincare, automobiles, fashion, pharma, and finance. It has executed more than 1,000 campaigns for over 300 brands, from HDFC Bank’s LinkedIn growth strategy to consumer brands like Juicy Chemistry, Dot & Key, Pilgrim, Rene Cosmetics, Tira Beauty, and Cipla Health. Automobile collaborations with Mercedes-Benz (Landmark Group), Renault, and Skoda Kylak (Regent Group) further showcase its diversity, while fashion labels like Snitch, Freakins, Pepe Jeans, Spykar, and Libas have all tapped into its creative storytelling.
But beyond big names and glossy campaigns lies the true differentiator—authenticity. GroomYourGram was one of the first agencies to pioneer Instagram Reels-led campaigns in India and was chosen among the top four agencies during Moj’s rise. The agency has also worked with leading celebrities such as Ranveer Singh, Kiara Advani, and Janhvi Kapoor, blending celebrity influence with grassroots creator impact to achieve results that matter.
Case Study: Enrich Salon – When Experience Meets Influence
Among its many long-term clients is Enrich, one of India’s leading salon chains. In August 2025, Enrich partnered with GroomYourGram for a campaign designed to merge in-store salon experiences with creator-led storytelling. Beauty and lifestyle influencers were invited to experience customized salon services, and their authentic content showcased real-time transformations, exclusive offers, and personalized value—making the salon experience aspirational yet relatable.
The results spoke volumes. The campaign generated a total of 1.43 million views, 50,064 likes, and 1,596 comments, with an impressive 18% engagement rate—well above industry benchmarks. More importantly, Enrich reported a 23% growth in footfall across its salons, proving that authentic creator-driven narratives can successfully convert digital buzz into offline results.
The brand testimonial underscores this success:
“Working with GroomYourGram has been a pleasure. They bring a great mix of creativity and clarity, making collaboration seamless. I’ve always appreciated how they understand the brand’s needs and translate them into impactful campaigns that drive real value for Enrich.”
The Vision Driving Growth
The agency’s growth story is led by Palak Tannaa, a marketing strategist followed by over 62,000 professionals on LinkedIn. Her thought leadership and credibility in the digital ecosystem have shaped GroomYourGram’s culture—rooted in vision, consistency, and measurable results.
Despite receiving multiple investment offers, GroomYourGram has remained proudly bootstrapped. “None matched the long-term vision of where we want to go. This isn’t just an agency, it’s a creative ecosystem we’re building,” the team emphasizes.
Looking ahead, GroomYourGram plans to expand its tech-first influencer solutions, onboard new industry categories, and continue being the go-to partner for brands that prioritize meaningful engagement over vanity metrics.
Why Salon Chains Should Pay Attention
The Enrich campaign demonstrates the untapped potential for salon and personal care chains across India. By blending in-store service experiences with influencer-driven storytelling, brands can create authentic, relatable, and high-conversion narratives. GroomYourGram’s proven success with Enrich is just one example of how experiential campaigns can move beyond digital impressions to drive real-world results—footfalls, conversions, and long-term customer loyalty.
In an era where consumers value authenticity over advertising, GroomYourGram’s approach is not just timely—it’s transformative. For salon brands looking to amplify their presence, GroomYourGram is more than a partner; it’s a proven catalyst for growth.
